# Enlighty
> https://enlighty.ai

AI-based Consumer Intelligence Platform that transforms digital data into real-time, representative, and in-depth consumer intelligence powered by AI.

## Overview
Enlighty provides AI-powered consumer insights through emotion analysis, consumer journey mapping, and predictive analytics. The platform helps businesses understand consumer behavior, market trends, and brand health through advanced AI and statistical methods.

## Core Features

### AI & Analytics
- [Enlighter AI](/features/enlighter-ai): Agentic AI that transforms raw data into actionable strategies, uncovering market trends and consumer emotions without requiring data science skills
- [17 Emotions Analysis](/features/emotions): Goes beyond positive/negative sentiment to track 17 distinct emotions (anger, disappointment, frustration, joy, etc.) in real-time
- [Consumer Journeys](/features/consumer-journeys): Maps and analyzes consumer behavior across different stages of their journey
- [Precise Segmentation](/features/segmentation): Advanced audience targeting based on intent, emotion, and journey stage
- [Brand Health Indices](/features/brand-health): Comprehensive brand monitoring and health assessment across digital touchpoints

## Solutions By Role

### For Marketers
- [Marketers Overview](/solutions/marketers): Campaign optimization, emotional engagement tracking, and creative testing tools
- Key Benefits: Uplift in campaign engagement, faster insight turnaround, more audience precision, clarity behind creative choices

### For Insight Managers
- [Insight Managers Overview](/solutions/insight-managers): Statistical reliability through MRP methodology, predictive analytics, and trend forecasting
- Key Benefits: Population-representative insights, 17 distinct emotional nuances, discovery-to-decision acceleration

### For Agencies
- [Agencies Overview](/solutions/agencies): Fast reporting, competitive intelligence, multi-client support, and ROI demonstration
- Key Benefits: Pitch-ready insights in minutes, competitive tracking, impact analysis for client proof

## Use Cases

### Brand Reputation Management
Crisis management through multilingual brand health analysis, emotion-based communication strategies, and root cause identification through content analysis

### Competition Analysis
Real-time competitor monitoring and benchmarking across digital platforms

### Strategic Portfolio Intelligence
Multi-brand analysis for parent companies managing sub-brands

## Technology & Methodology
- AI + Statistical Rigor: Combines deep learning with Multilevel Regression with Post-Stratification (MRP)
- Multilingual Support: Cross-sector AI models that work across languages and industries
- Data Sources: Social media comments, blogs, forums, and digital consumer signals
- Integration Time: Standard integration takes less than a week (3-5 business days)

## Company

### About
- [About Us](/company/about): From research initiative to global analytics platform, powered by diverse team across sociology, economics, computer science, and corporate leadership
- [Contact](/company/contact): Get in touch for demos and inquiries
- [Newsroom](/company/newsroom): Latest news and insights

### Certifications
ISO certified, GDPR compliant, ERC backed

## Pricing & Access
- [Pricing](/pricing): Enterprise plans with platform subscription and custom insight reports
- [Book a Demo](/demo): Get personalized demo and see the platform in action
- No freemium tier; demo available with limited data sources for testing

## Key Differentiators
1. 17 emotions tracking instead of basic sentiment analysis
2. Population-representative data through MRP methodology
3. Real-time insights replacing traditional surveys and panels
4. Actionable insights directly informing strategic choices
5. Multilingual and cross-cultural analysis capabilities