AI-powered clarity
Actionable Insights Across Operations
Enlighter AI
Turn Data into Decisions with Enlighter AI
Enlighter transforms raw data into clear, actionable strategies using AI. Instantly uncover market trends, campaign performance gaps, and consumer emotions—no data science skills needed. Focus on what matters: making fast, confident decisions that drive growth.
Unlock Smarter Marketing
Emotion Range
17 Emotions That Drive Smarter Marketing
Enlighty uncovers 17 essential emotions—like hope, fear, and gratitude—to understand what drives your audience. This insight turns raw data into impactful strategies, enabling brands to connect with precision, empathy, and clear actions.
Explore Emotion Insights
Consumer Journeys
Track the Entire Consumer Journey
Real journeys aren't linear—neither are Enlighty’s insights. Track every stage from initial interest to purchase, advocacy, and complaints. Spot friction, optimize touch points, and predict upcoming month with AI-powered accuracy. Built on deep learning and statistical insights.
Start Optimizing with Clarity
Precise Segmentation
Outthink the Market with Smarter Segmentation
Enlighty sharpens your strategy with precise demographic and geographic segmentation, while benchmarking your brand against competitors and sector trends. Understand where the market is moving, how rivals adapt, and where you can lead—using data-driven clarity to target smarter and act faster.
Target Smarter Segments
Brand Health Indices
Track Your Brand’s Pulse in Real Time
Stay ahead of market shifts with live insights into your brand’s health. Enlighty delivers real-time metrics on key indicators like favorability, emotional bond, NPS, and advocacy—giving you the clarity to act before issues arise or opportunities disappear.
Track Metrics Live
Real-world Impact
Use Cases
Discover how Enlighty transforms data into actionable insights across different industries and scenarios.
Brand Reputation Management
Global Client Having Reputation Crisis
The Challenge
A globally recognized brand faced a significant online reputation crisis triggered by negative social media coverage and widespread online backlash. The company needed immediate insights to understand the extent of the damage for the brand and to manage consumer perception effectively.
The Solution
- Multilingual Brand Health Analysis: We provided an in-depth pre- and post-crisis brand health assessment in both the local language and English. This analysis included sentiment trends, key emotional drivers (e.g., anger, disappointment, frustration), and detailed segmentation of consumer feedback.
- Emotion-Based Communication: Using Enlighty's advanced emotion-detection algorithms, we delivered a set of emotion-based content for the client's communications team. These guidelines helped them decide on the tone, language, and messaging style that would resonate most effectively with different consumer segments.
- Root Cause Identification through Content Analysis: Enlighty's platform performed deep content analysis by not only evaluating on the direct consumer complaints but also the neighboring contents. This helped the brand identify not only what went wrong but also which associated topics are linked with the backlash.
Competition Analysis
New Global E-Commerce Competitor in the Market
Strategic Portfolio Intelligence
Parent Company Analyzing Several Sub-Brands
Why Enlighty stands out
Discover what makes us the preferred choice for customers:
17 Emotions, Not Just Sentiment
Go beyond “positive/negative” to understand what truly drives your audience
AI + Statistical Rigor
Combines deep learning with representative, margin-aware analysis for unmatched accuracy
Actionable Insights, Not Just Data
Every insight directly informs our strategic choices—clear, concise, and impactful
