DISCOVERY TO DECISION
Results That Drive Decisions
More Emotional Nuance Than Traditional Tools
Go beyond sentiment—track 17 distinct consumer emotions to understand what really moves your audience
Total Emotional Transparency
Gain deep insights into your audience's emotions and perceptions at every interaction point. This understanding will enhance your ability to connect and engage effectively.
Discover the Power of Insight Over the Clutter of Noise
Enhance clarity by delivering detailed insights that enable users to make well-informed decisions.
Insight Accuracy Compared to Baseline Social Listening
Enlighty's AI + margin-aware methodology delivers more reliable, representative results
More Emotional Nuance Than Traditional Tools
Go beyond sentiment—track 17 distinct consumer emotions to understand what really moves your audience
Total Emotional Transparency
Gain deep insights into your audience's emotions and perceptions at every interaction point. This understanding will enhance your ability to connect and engage effectively.
Discover the Power of Insight Over the Clutter of Noise
Enhance clarity by delivering detailed insights that enable users to make well-informed decisions.
Insight Accuracy Compared to Baseline Social Listening
Enlighty's AI + margin-aware methodology delivers more reliable, representative results
AI-powered clarity
Actionable Insights Across Operations
Turn Data into Decisions with Enlighter AI
Enlighter transforms raw data into clear, actionable strategies using AI. Instantly uncover market trends, campaign performance gaps, and consumer emotions—no data science skills needed. Focus on what matters: making fast, confident decisions that drive growth.
Unlock Smarter Marketing
Enlighter AI
Turn Data into Decisions with Enlighter AI
Enlighter transforms raw data into clear, actionable strategies using AI. Instantly uncover market trends, campaign performance gaps, and consumer emotions—no data science skills needed. Focus on what matters: making fast, confident decisions that drive growth.
Unlock Smarter MarketingEmotion Range
17 Emotions That Drive Smarter Marketing
Enlighty uncovers 17 essential emotions—like hope, fear, and gratitude—to understand what drives your audience. This insight turns raw data into impactful strategies, enabling brands to connect with precision, empathy, and clear actions.
Explore Emotion Insights
Consumer Journeys
Track the Entire Consumer Journey
Real journeys aren't linear—neither are Enlighty’s insights. Track every stage from initial interest to purchase, advocacy, and complaints. Spot friction, optimize touch points, and predict upcoming month with AI-powered accuracy. Built on deep learning and statistical insights.
Start Optimizing with Clarity
Precise Segmentation
Outthink the Market with Smarter Segmentation
Enlighty sharpens your strategy with precise demographic and geographic segmentation, while benchmarking your brand against competitors and sector trends. Understand where the market is moving, how rivals adapt, and where you can lead—using data-driven clarity to target smarter and act faster.
Target Smarter Segments
Brand Health Indices
Track Your Brand’s Pulse in Real Time
Stay ahead of market shifts with live insights into your brand’s health. Enlighty delivers real-time metrics on key indicators like favorability, emotional bond, NPS, and advocacy—giving you the clarity to act before issues arise or opportunities disappear.
Track Metrics Live
