What are the main differences of Enlighty?

The Enlighty platform offers data that accurately represents the population, featuring comprehensive consumer metrics such as 17 distinct emotions, stages of the consumer journey, brand health indices, and insights from agentic AI. It specializes in segmentation and predictive analytics.

What data is covered by Enlighty Platform?

Enlighty integrates data from social media comments, blogs and forums—centralizing consumer signals.

How long does it take to be integrated in the system?

Standard integration takes less than a week. Most clients are insight-ready within 3–5 business days.

Can I get insights reports separately?

Enterprise plan of Enlighty offers insight reports tailored to your brand, aside from Platform subscription.

Is there a freemium tier for the Platform?

Enlighty does not offer a freemium plan. Yet, we can share a demo link with limited data sources and core features—perfect for testing value before scaling.

FMCG

From food aisles to skincare displays,
understand what drives choices

Uncover the emotional drivers behind consumer decisions in fast-moving markets and predict trends before they become negative hypes.

Describe population-representative data across multiple emotional dimensions, across the complete customer journey

Enlighty provides map population-representative emotional data across 17 core dimensions, revealing how desire, trust, and even subtle regret shape FMCG choices. Track gratitude, love, frustration, anger and other emotions consumers feel toward your brand.

Diagnose the complex reasons behind consumer reactions

Connect shifts to their root causes from taste fatigue and packaging perception to loyalty erosion or price sensitivity. Perceive not just what consumers buy, but the complex reasons driving those decisions in fast-moving markets.

Predict hidden trends before they become negative hypes

With explainable AI forecasting, empower your FMCG brand to anticipate demand and shape your next product. Spot that a competitor's emotional bond is weakening despite strong sales, signaling an opportunity to capture their customers before decline becomes visible in revenue.

Prescribe action recommendations that tell you what to do next

Translate emotion-based foresight into clear strategic actions. Refine campaign tone, optimize messaging, and guide product innovation to drive sustainable growth. Get specific guidance rather than only historical patterns. Receive data driven recommendations that build better positioning and campaigns.