Natural language interface to your consumer intelligence data
Enlighter is an agentic AI chatbot designed specifically for marketing intelligence. Built on Retrieval-Augmented Generation (RAG) and fine-tuned on Enlighty panel data plus academic marketing literature, it provides instant, validated answers to strategic marketing questions.
Why Marketing Leaders
Choose Enlighter
Speed
Get answers in seconds
Clarity
Transform complexity into clear next steps
Transparency
See exactly where each insight comes from
Precision
Recommendations based on your specific data
Research-grade
Backed by both your data and marketing science
Confidence
Make decisions knowing they're evidence-based
Efficiency
Focus on strategy, not data analysis
No hallucinations
Responses are grounded in real data and validated sources
Natural Language Processing
- Conversational query interface (no technical syntax required)
- Context-aware multi-turn conversations
- Query intent classification and refinement
- Multi-lingual support for global teams
Data Integration
- Real-time access to all Enlighty modules (Emotions, Journeys, Brand Health)
- Cross-module analysis for comprehensive insights
- Historical data querying and trend analysis
- Custom metric calculation on demand
Prescriptive Analytics Engine
- Diagnostic analysis: root cause identification for pattern changes
- Actionable recommendations: specific action guidance
- Forecasting integration: next-month predictions included in responses
