Map, measure and optimize every stage of the consumer journey
Enlighty's Consumer Journey module provides comprehensive tracking of non-linear consumer paths from initial evaluation through purchase, advocacy, and complaints. Built on deep learning and advanced statistical modeling, it captures the complete consumer experience across all touchpoints.
Multi-Stage Journey Mapping
with 4 Core Stages
Understand which emotions drive your audience and tailor messaging accordingly. Different emotions require different strategies.
Consideration & Evaluation
See what factors influence decision-making and where prospects compare you to competitors.
Purchase Decision
Identify the final triggers that convert consideration into action—and what creates hesitation.
Post-Purchase Experience
Track satisfaction, detect friction points, and understand what drives repeat purchases or churn.
Advocacy & Community
Monitor who becomes a brand advocate and why—or what pushes customers to complain and defect.
AI-Powered Journey Analytics
- Deep learning models identify friction points automatically
- Statistical modeling reveals high-impact touchpoints
- Predictive algorithms forecast next-stage transitions
Emotion Integration
- 17-emotion tracking at each journey stage
- Emotional state correlation with journey progression
- Emotion-based journey optimization recommendations
Forecasting Models
- TimeGPT-validated predictions for next-month journey patterns
- Trend forecasting for stage-specific behaviors
- Conversion probability modeling across journey paths
