Meet Advanced
Emotion AI
Enlighty's emotion detection engine analyzes digital consumer data to identify and quantify 17 distinct emotional states: desire, disgust, anxiety, fear, gratitude, happiness, anger, approval, disapproval, regret, surprise, love, hope, despair, shame, neutral and sadness.
Each emotion is measured continuously across consumer data, providing granular emotional intelligence that goes far beyond basic sentiment analysis.
17-Emotion Classification
Understand which emotions drive your audience and tailor messaging accordingly. Different emotions require different strategies.
Engagement metrics with emotional depth
Multi-dimensional emotional state tracking per consumer segment
Emotion scoring across all data sources
Emotion Prediction
Enlighty foresees what will make your audience react so you can act fast with targeting that feels instinctive.
- Emotion-to-action correlation modeling
- Predictive indicators for engagement, conversion, and churn
- Emotional pattern recognition across time series data
Emotion-Based Segmentation
Create consumers that mirror emotional negativity with product categories, helping build demographics that targeting for emotional personas
- Segment audiences by dominant emotions
- Track emotional shifts within specific consumer groups
- Create emotion-targeted marketing strategies
Campaign Impact Measurement
Track how your marketing efforts shift emotional responses over time, connecting actions to real consumer impact
- Pre/post campaign emotional state analysis
- Emotion shift tracking across marketing touchpoints
- ROI correlation with emotional response patterns
