What are the main differences of Enlighty?

The Enlighty platform offers data that accurately represents the population, featuring comprehensive consumer metrics such as 17 distinct emotions, stages of the consumer journey, brand health indices, and insights from agentic AI. It specializes in segmentation and predictive analytics.

What data is covered by Enlighty Platform?

Enlighty integrates data from social media comments, blogs and forums—centralizing consumer signals.

How long does it take to be integrated in the system?

Standard integration takes less than a week. Most clients are insight-ready within 3–5 business days.

Can I get insights reports separately?

Enterprise plan of Enlighty offers insight reports tailored to your brand, aside from Platform subscription.

Is there a freemium tier for the Platform?

Enlighty does not offer a freemium plan. Yet, we can share a demo link with limited data sources and core features—perfect for testing value before scaling.

Energy

Understand how brand health is impacted by
consumer emotions and perceptions

Map consumer emotions, detect early shifts in sentiment, and predict switching behavior before it impacts your market position.

Describe population-representative data across multiple emotional dimensions, across the complete customer journey

Enlighty's population-representative data maps 17 different emotions and reveals its impact on brand heath metrics, directly impacting brand equity. Capture consumer feelings about pricing transparency, sustainability commitments, service reliability, and build provider trust. Monitor perception and track consumer response to pricing changes as they happen. Measure impact of your initiatives to understand which efforts build trust and which fall flat.

Diagnose the complex reasons behind consumer reactions

Go beyond satisfaction scores. Decode why customers switch providers, how they interpret ethical promises, and what truly influences loyalty in a sector built on reliability and long-term commitment. Identify communication gaps causing distrust and optimize communication to build confidence based on emotional receptivity.

Predict hidden trends before they become negative hypes

Anticipate how consumer expectations around efficiency and transparency will evolve. Detect early shifts in sentiment helping your brand adapt communication, service models, and innovation roadmaps. Predict switching behavior before it happens and understand which factors will drive future loyalty. Track how values like sustainability are evolving across different consumer segments and geographic regions.

Prescribe action recommendations that tell you what to do next

Obtain data-driven action recommendations from improving communication tone to designing community-driven initiatives that build trust and long-term engagement. Create roadmaps suggestions for innovation that align with emerging consumer expectations and values.